VALSOIA

@ VANITY FAIR

SOCIAL GARDEN 

VALSOIA

@ VANITY FAIR

SOCIAL GARDEN 

GREAT EXCELLENCE AT FUORISALONE

The project

During Fuorisalone 2022 Valsoia, in partnership with Wave, offered a tasty and 100% vegan break to participants and design enthusiasts: the sampling and couponing activity was dedicated to Gran Stecco, the latest addition to the line of plant-based ice creams.

Client

Valsoia

Project

Brand Activation 

Actions

On field activation

Sampling

Contenuti social media

On air

2022

AN OASIS OF RELAX AND SUSTAINABILITY

The perfect tasting setting for the new product

To tie in with the green theme, Valsoia set up a “garden” corner in the Vanity Fair Social Garden– an exhibition that hosted several events dedicated to sustainability in all its nuances. Visitors were able to taste the new Gran Stecco surrounded by colourful flowers and plants: the ideal setting for a tasty, fresh and 100% sustainable break.

The product launch was not limited to the local event: Wave developed content on social media channels and billboards for Metro lines and street furniture in the cities of Milan, Turin, Brescia, Bologna.

SOCIAL MEDIA FOR GOOD

A special initiative in support of nature

For each photo shot at the Valsoia corner and posted on Instagram with the hashtag #SiAValsoia, the company donated to the Italian Forestry Fund, a charity which helps to sustain biodiversity through the creation and preservation of woods.

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