SOTTILETTE

LE SPECIALITÀ​

SOTTILETTE

LE SPECIALITÀ​

ITALIAN DAIRY SPECIALITIES MEET THE TASTE OF SOTTILETTE

The project

We developed the visual identity of the new product line Le Specialità di Sottilette, in which the basic recipe is enriched with some of the cheeses that are best known by consumers: scamorza, mozzarella and Philadelphia. To communicate the quality of the ingredients and inspire the use of products in everyday recipes, we highlighted the tradition, Italian character and versatility of the entire range of products.

Client

Mondelez

Project

Brand Design

Actions

Visual Identity

On air

2022

ARTISANAL AUTHENTICITY IN A NEW GRAPHIC LOOK​

Three mixes of flavours to be savoured even with the eyes​

In the new packs we communicated the artisanal nature and tradition of dairy products with a "paper" background texture embellished with icons and a matte finish, which highlights the authenticity of the ingredients. ​

SO TASTE BECOMES THE PROTAGONIST

New photographs to inspire consumers​

The versatility of Le Specialità di Sottilette was valorised by photographs on the pack, in which the product's recipe is enhanced by the addition of scamorza, mozzarella or Philadelphia. The images, taken at a dedicated photo-shoot, thus highlight the taste and versatility of the cheese mix in the eyes of consumers.​

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