Ricola
Social
Strategy

Ricola
Social
Strategy

A SOCIAL MEDIA STRATEGY THAT REFRESHES THE FEED

The project

For a break immersed in nature you can fly to Switzerland or… follow Ricola Italia's Facebook and Instagram pages. With the social media strategy we have emphasized the authenticity and characteristics of the products, explaining how Ricola drops can be a simple and pleasant alternative for those who want to carve out small moments of beneficial goodness every day.

Client

Ricola

Project

Digital

Actions

Social Strategy

Social Management

Digital Campaign

On air

2022

IRONY AND SURPRISE IN DISTINCTIVE AND PROPRIETARY STORYTELLING

From the international spot to the Italian Facebook and Instagram channels

From positioning to content creation, from community management to advertising, we have designed social media creativity that starts with the irony and surprise that characterise the international on-air campaign. Leading the social media storytelling, in fact, is the iconic marmot, who is the protagonist of the commercial "Oppure Mangia una Ricola" (Eat a Ricola Instead).

AN IRONIC AND ORIGINAL EDITORIAL PLAN

Swiss lands, beneficial properties and sustainability

The content, published with the hashtags #OppureMangiaUnaRicola and #BeneficaBontàuse irony and originality to describe the Swiss landscape, the properties of the 13 herbs, and the brand's attention to sustainability and the quality of the supply chain. All supported by a specific sponsorship campaign for Facebook and Instagram, with the goal of inspiring the community and introducing potential new consumers to the beneficial goodness of Ricola drops.

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