NUOVA
TERRA

NUOVA
TERRA

TRADITION AND INNOVATION FOR A BRAND THAT LOOKS TO THE FUTURE

Two souls that meet in a new graphic format

We studied the new logo and the new visual identity of Nuova Terra, the Italian brand that, with deep respect for nature, responds to the needs of today's consumers with high quality products that are good and quick to cook.

Client

Nuova terra

Project

Brand Design

Actions

Visual Identity

On air

2020

THREE LINES, A VALUABLE TALE

A new contemporary and distinctive graphic image

A modern look and feel, connected to the values ​​of land and tradition, but projected into the future, capable of conveying the diversified needs of Authenticity, Wellness and Taste of the brand's three lines: Voglio Riscoprire [I want to rediscover], Voglio Star Bene [I want to feel good] and Voglia di Gourmet [I want Gourmet]. Three names that are evocative of the three SKUs’ worlds and, together with the new graphics, highlight the innovation and distinctiveness of the brand in the reference market.

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