A modern look and feel, connected to the values ​​of land and tradition, but projected into the future, capable of conveying the diversified needs of Authenticity, Wellness and Taste of the brand's three lines: Voglio Riscoprire [I want to rediscover], Voglio Star Bene [I want to feel good] and Voglia di Gourmet [I want Gourmet]. Three names that are evocative of the three SKUs’ worlds and, together with the new graphics, highlight the innovation and distinctiveness of the brand in the reference market.