Mölnlycke

Mölnlycke

THE VALUE OF PROTECTION SHARED ONLINE

The project

We conceived and developed the first entirely digital Italian campaign of the Swedish brand, one of the world leaders in the medical market. Created with the objectives of awareness and lead acquisition, the task revolved around the concept of protection, a particularly sensitive issue for the target audience, especially in a critical period like the Covid-19 emergency in Italy.

Client

Mölnlycke

Project

Digital

Actions

Digital Campaign

VOL

Evento virtuale​

On air

2020

A HIGHLY TARGETED CAMPAIGN

Emotional contents to showcase the products

'Today more than ever, the protection you can count on' was designed in a key visual that guided the entire online campaign, aimed at targeted professionals, such as surgeons, nurses and hospital administrators. We created messages related to specific products for each segment, using a content strategy that included emotional messages followed by targeted videos and landing pages integrated with the corporate CRM.

THE VIRTUAL CONVENTION

From the creative concept to the virtual event

In addition, we created Kick Off Italia 2021, the first Italian event of the online brand, coming up with the creative concept and the coordinated image of photographic and digital materials, from save-the-date to animations, and supporting the event during its three-day live broadcast.​

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