MILKA

WINKING

SANTA

AR

MILKA

WINKING

SANTA

AR

SANTA CLAUS COMES WITH AR

The project

To enhance the character of "Winking Santa"—the protagonist of the Milka 2024 Advent Calendar—and establish him as a recognizable and iconic figure for everyone as "Milka's Santa Claus," we have literally brought him into homes across Italy with the help of augmented reality.

Client

Milka

Project

Digital

Actions

Augmented Reality

On air

2024

WINKING SANTA COMES HOME

3D Animation to Bring the Character to Life

By scanning the QR code on the Advent Calendar, users can make “Winking Santa” appear in 3D right in their room, surrounded by snow and countless gift packages. They can watch him come to life as he waves, gives his iconic wink, and makes the “sssh” gesture.

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