Alice’s Adventures in Wonderland, The Three Musketeers, Twenty Thousand Leagues Under the Sea, Don Quixote, The Wonderful Wizard of Oz and Treasure Island: some of the most celebrated literary masterpieces were reinterpreted by illustrator duo 2Bros Creative through their distinctive pop style, featuring bold colours and simplified shapes.

The consumption moment becomes an invitation to read thanks to a partnership with Feltrinelli, one of Italy's most iconic bookstore brands. Purchasing the cans gives consumers access to a contest with 260 €50 gift cards redeemable online and in Feltrinelli bookstores. In addition, an instant-win activation across 300 selected venues in Italy’s main seaside destinations invites customers to draw a card featuring a literary quote and immediately discover whether they have won a prize.