KELLOGG'S

SPECIAL K

«BACK TO

OFFICE»

KELLOGG'S

SPECIAL K

«BACK TO

OFFICE»

A SPECIAL ROUTINE WITH AN INIMITABLE TASTE

The project

Special K accompanied Italians' return to the office with the "My Special Routine" media campaign: a multi-channel activity which, starting from the inimitable flavour of its products, inspired and supported consumers in transforming the good intentions of the beginning of September into good and healthy habits that last over time.

Client

Kellogg's

Project

Integrated Communication

Actions

Branded Content
Social
On Field Activation

On air

2021

A TAILOR-MADE EDITORIAL PARTNERSHIP

A multi-platform storytelling with original and proprietary contents

Together with the creative concept, we developed a partnership with My Personal Trainer, a digital magazine that specialises in wellness. The project saw the development of a special publishing program with advertorials, videos and podcasts with the advice of expert tutors: from ideas for healthy nutrition, starting with breakfast, to daily exercises for staying fit and even mindfulness techniques to help best deal with the return to the office.

ONLINE AND OFFLINE AMPLIFICATION

Branded content, social media posts and territory

We also talked about the Special Routine online, with a series of social media content that conveyed the profiles of the brand and My Personal Trainer, and offline, through a sampling activity in Milan and Rome with distribution of over 26,000 bars. A 360° activation to inspire new habits with the inimitable flavour of Special K.

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