HARIBO
ALLA RICERCA
DEL TESORO
GOMMOSO
HARIBO
ALLA RICERCA
DEL TESORO
GOMMOSO
We designed and implemented a multi-channel treasure hunt conveying the fun and cheerful Haribo world while also engaging consumers. At the core of the story is a mysterious island with five places to explore, each full of yummy treasures to be found.
Integrated Project
Brand activation
Influencer Marketing
Social
On-Field Activation
Consumer Promo
Through a sticker on the packaging, social media content and a series of point of sale materials, we launched the 'In search of the gummy treasure' contest, which gives participants the chance to win prizes to rediscover their more adventurous self. In addition, a game on the site invites users to explore the five fantastic places on Haribo Island to find hidden treasures and have more chances to win prizes.
With five selected influencers, we created five weekly riddles sent to users through the brand's Instagram profile in support of the contest. For people who give the correct answer to the contents published by the talents, the prize is a Haribo-style surprise, to experience a spring season full of fun and cheeriness.
