fanta
LIMITED
EDITION

fanta
LIMITED
EDITION

THE FACE
OF FUN

The project

We interpreted fun, at the center of Fanta's communication strategy, through a limited edition designed for teenagers: four subjects inspired by the emojis that they use on social networks, to describe as many moods.

Client

Fanta

Project

Brand Design

Actions

Limited edition

On air

2020

DALLA LATTINA AI SOCIAL​

#FantaEmojiChallenge

The limited edition has also become the protagonist of the #FantaEmojiChallenge on Instagram: the Fanta Fun Generation, the generation that has fun, used the 4 subjects to manifest emotions in a photo/video challenge. Supported by a talent loved by teenagers, Sespo, the challenge consolidated the brand's bond with moments of daily break.

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