fanta
LIMITED
EDITION

fanta
LIMITED
EDITION

THE FACE
OF FUN

The project

We interpreted fun, at the center of Fanta's communication strategy, through a limited edition can designed for teenagers: four subjects inspired by the emojis that they use on social networks, to describe as many moods.

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Client

Fanta

Project

Brand Design

Actions

Limited edition

On air

2020

FROM THE CAN TO SOCIAL

#FantaEmojiChallenge

The limited edition has also become the protagonist of the #FantaEmojiChallenge on Instagram: the Fanta Fun Generation, the generation that has fun, used the 4 subjects to manifest emotions in a photo/video challenge. Supported by a talent loved by teenagers, Sespo, the challenge consolidated the brand's bond with moments of daily break.

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