Fanta Fun
generation

Fanta Fun
generation

THE FACE
OF FUN

The Project

A new strategy for positioning the Fanta brand on digital channels has simultaneously involved the youngest and most adult audiences through an innovative challenge. Our teams worked on the creativity and the diffusion of content under a single denominator: giving free rein to imagination. Thanks to the involvement of youtubers Rosalba and Sespo, the community was invited to create the funniest greeting in full respect of social distancing.

Client

Fanta

Project

Digital
Brand Design

Actions

Social Media
Website
Influencer Marketing
Limited Edition

On air

2020

THE SOCIAL CHALLENGE

Stages of the challenge

Users were asked to come up with the most original greeting with new and more achievable gestures at a distance of one meter. A sparkling way to drink a Fanta together, respecting the rules of social distancing without giving up the fun. The community spread the challenge with their contacts through stories with the hashtag #VirtualFantaChallenge and tags to the profile @fantaitalia.

THE STRATEGY
OF FUN

Touchpoints

Among fun, moods and digital trends, we devised the design of a limited Fanta edition can and created a dedicated website. We planned and executed challenges with influencers dedicated to younger audiences and promotions with social campaigns and video advertising.

WANT TO BRING YOUR PROJECTS TO LIFE?

Get in touch. We'll make your ideas happen.

Wave Go Green calculated and compensated this website’s CO2 emissions.
©Wave 2021
crossmenuchevron-down