SAY IT

WITH KINDER

DÉLICE 

SAY IT

WITH KINDER

DÉLICE 

SNACK TIME BECOMES A BRIDGE BETWEEN GENERATIONS

The idea that worked

Between parents and pre-teen children, there is a communication gap - experienced daily in countless Italian families. That's why we turned Kinder Délice into a tool to help the two generations connect, through a simple and universal language.

Client

FERRERO

Project

Brand Design 


Digital 

Actions

Packaging Design 
Digital Experience 

On air

THE PACK AS A TOOL FOR CONNECTION

Simple words, real impact

A multi-subject special edition, where every pack carries an encouraging message for kids, written with the warmth of those who stand by them. A small gesture, capable of bridging the distance between parents and children in the everyday moment of a snack, sending a signal of closeness.

SOMETIMES ALL IT TAKES TO UNDERSTAND EACH OTHER IS A LAUGH

Memes featuring scenes of everyday madness between parents and kids

From the pack to the landing page, the project extends with a set of 10 original memes, illustrated specifically with the Délice characters as protagonists. Relatable family situations, where both generations can easily see themselves, designed to laugh together over the differences between parents and kids. Shareable content, built to keep the conversation going on social media with #DilloConKinderDélice (Say it with Kinder Délice).

WANT TO BRING YOUR PROJECTS TO LIFE?

Text us. We’ll bring your ideas to life!

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