LAVAZZA STEPS INTO THE FRIDGE
The idea that worked
For the launch of its new line of cold ready-to-drink beverages, Lavazza needed to win over a younger audience without losing its identity. We built a design able to hold together two seemingly distant souls: pure indulgence, an essential element in this product category, and the authenticity of Italian coffee, always the brand's true heritage.
Client
Lavazza
Project
Brand Design
Actions
Visual Identity
Packaging Design
On air
