Coca-Cola
@ Euro 2020
Coca-Cola
@ Euro 2020
To accompany all the fans' excitement during the month of the Euro2020 games, of which Coca-Cola is the official sponsor, we have designed and created two special locations in the centre of Rome, full of engagement activities to involve consumers and make our moments together even more unique.
Euro 2020
Brand Activation
We interpreted the Rivals United concept at the Football Village in Piazza del Popolo, giving rise to a prestigious partnership between Coca-Cola and Panini, offering consumers the wonderful chance to appreciate their similarities, beyond all differences. A photo opportunity was staged to allow visitors to create their own personalised cards, working alongside players from “rival” teams, all however united by the same passion.
The Largo dei Lombardi stand instead focused on the theme of sustainability: in addition to presenting the first Coca-Cola bottle in RPET with 100% recycled plastic, we set up areas for kick-ups and a quiz station where fans tested their knowledge of the football and recycling worlds to try to win discount coupons.
