COCA-COLA
COKE&MEAL

COCA-COLA
COKE&MEAL

COKE&MEAL

A full-activation strategy

In order to promote consumption of Coca-Cola during meals, we devised a Limited Edition to celebrate the pleasure of sitting at the same table, no matter our tastes, appearance and approach to life.

The launch was amplified with a competition and a captivating digital experience.

Client

Coca-Cola

Project

Brand Activation

Actions

Limited edition
Consumer promo

On air

2020

UNITED BY TASTE

The Limited Edition gives life to a unique experience

The collection is composed of 6 subjects representing six different kinds of foods and personalities, ideally sitting at the same table. To interact with customers, we created a website where these characters came alive. Through a chatbot, we allowed users to chat with the characters, demonstrating that there's always something that unites us, especially at the table.

AN ICONIC COMPETITION

A different prize every day of the week

We devised a competition that celebrates staying together at the table with a different prize every day of the week, with the aim of bringing the iconicity of Coca-Cola inside the consumers' home. In order to take part in the competition, we asked consumers to upload a photo of the Limited Edition and to share their refreshing moments with Coca-Cola.

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