The collection is composed of 6 subjects representing six different kinds of foods and personalities, ideally sitting at the same table. To interact with customers, we created a website where these characters came alive. Through a chatbot, we allowed users to chat with the characters, demonstrating that there's always something that unites us, especially at the table.

We devised a competition that celebrates staying together at the table with a different prize every day of the week, with the aim of bringing the iconicity of Coca-Cola inside the consumers' home. In order to take part in the competition, we asked consumers to upload a photo of the Limited Edition and to share their refreshing moments with Coca-Cola.