Biaglut
Social Media
& Amazon

A STORYTELLING THAT BREAKS DOWN PREJUDICES

The project

We have relaunched the online and social presence of BiAglut, expert in gluten-free products for celiacs for more than 50 years, celebrating the variety and taste that also a gluten-free diet can have. With a fresh storytelling and a contemporary look and feel, we wanted to involve online users with a narrative that breaks down prejudices about celiac disease and enriches it with taste.

Client

Biaglut

Project

Digital

Actions

Social Media Strategy
Amazon Store

On air

2021

FROM LIKE TO PURCHASE

An integrated ecosystem

Digital contents have been proposed in order to support all the different consumers needs: from informative posts that dispel false myths about celiac disease, to the recipes proposed on the site, from experts advice to the actual purchasing guide, thanks to the creation of a dedicated store on Amazon.