BERNA

LOYALTY

PROGRAM

BERNA

LOYALTY

PROGRAM

THE EXCELLENCE OF A MILK THAT IS CLOSE TO CONSUMERS AND THE AREA

The project

On the occasion of the launch of the new media campaign "So close, so good", we developed the new loyalty program for Berna and a consumer promo aimed at traditional and more modern families. Inspired by the creative concept, we have enriched both touchpoints with a storytelling that recounts the freshness of Berna milk, produced and packaged in the same place, and how close the brand is to generations of consumers in Campania.

Client

Parmalat

Project

Brand Activation

Actions

Loyalty Program

On air

2022

THE NEW POINT COLLECTION BECOMES DIGITAL

A highly proprietary loyalty program

Attraverso il programma di loyalty e la meccanica Instant Win delle promo, abbiamo messo in palio premi ed esperienze per vivere e assaporare l’eccellenza campana. A supporto dell’attività, abbiamo realizzato il sito dedicato, la scheda scaricabile per la raccolta punti e materiali di visibilità a punto vendita. ​ Un ricco ecosistema, fisico e digitale, per raccontare la vicinanza di Berna ai consumatori e il suo desiderio di offrire loro il meglio, ogni giorno.

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