BERNA

LOYALTY

PROGRAM

BERNA

LOYALTY

PROGRAM

THE EXCELLENCE OF A MILK THAT IS CLOSE TO CONSUMERS AND THE AREA

The project

On the occasion of the launch of the new media campaign "So close, so good", we developed the new loyalty program for Berna and a consumer promo aimed at traditional and more modern families. Inspired by the creative concept, we have enriched both touchpoints with a storytelling that recounts the freshness of Berna milk, produced and packaged in the same place, and how close the brand is to generations of consumers in Campania.

Client

Parmalat

Project

Brand Activation

Actions

Loyalty Program

On air

2022

THE NEW POINT COLLECTION BECOMES DIGITAL

A highly proprietary loyalty program

Through the loyalty program and the Instant Win mechanism of the promos, we have given away prizes and experiences to live and savour the excellence of Campania. To support the activity we have created a dedicated website, the downloadable card for collecting points, and visibility materials at the point of sale.​ A rich physical and digital ecosystem to illustrate Berna's closeness to its customers and its desire to offer them the best, every day.

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