SPRITE

LIMITED EDITION

SPRITE

LIMITED EDITION

A CONCRETE GESTURE

A limited edition to change perspective

In line with the brand's values, we have created a limited edition that invites consumers to change their perspective and transform the negative perception of themselves into a form of self-esteem, encouraging them to make a concrete gesture!

Client

Sprite

Project

Integrated Project

Actions

Limited edition

Consumer Promo

On air

2020

ONE CAN, TWO PERSPECTIVES

4 messages to discover

Protagonisti delle 4 lattine sono gli ambigrammi, per dimostrare che basta cambiare il proprio punto di vista per trasformare FEAR in HOPE; NERD in CUTE; FOOL in COOL; LOSER in SMART.

THE LIMITED EDITION THAT REFRESHES

A contest that rewards consumers and retailers

Per supportare il lancio della limited edition, abbiamo ideato anche una promo che mette in palio 5 frigoriferi Minibar Smeg Fab5, con estetica anni ’50, personalizzati Sprite, uno per il vincitore e uno stesso premio per il suo bar preferito.

WANT TO BRING YOUR PROJECTS TO LIFE?

Get in touch. We'll make your ideas happen.

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