CREHATE YOURSELF

A CONCRETE GESTURE

A limited edition to change perspective

In line with the brand's values, we have created a limited edition that invites consumers to change their perspective and transform the negative perception of themselves into a form of self-esteem, encouraging them to make a concrete gesture!

Client

Sprite

Project

Integrated Project

Brand Design

Digital

Brand Activation

Actions

Limited edition

Consumer Promo

On air

2020

ONE CAN, TWO PERSPECTIVES

4 messages to discover

The protagonists of the 4 cans are ambigrams, to show that a change in perspective is all it takes to transform FEAR into HOPE; NERD into COOL; FOOL into COOL; LOSER into SMART.

THE LIMITED EDITION THAT REFRESHES

A contest that rewards consumers and retailers

To support the launch of the limited edition, we have also created a promo that offers 5 Sprite-customised, Smeg Fab5 Minibar refrigerators with a 1950s aesthetic, with one going to the winner and another to his/her favourite bar.