We reintroduced the brand with a fresh identity, turning it into more than just a dessert line or a simple “Italian product”—but rather, a truly indulgent experience, crafted with 100% Italian love. This is the essence of "Racherish Yourself", a concept inspired by La Dolce Vita, reimagined through the modern lens of White Lotus. This vision guided the creation of a distinctive graphic system, applied across packaging, logo design, and marketing materials, ensuring a cohesive visual identity that elevated Rachelli’s presence in the U.S. market.