PONTI
SOCIAL
STRATEGY

PONTI
SOCIAL
STRATEGY

RENEWING AN ICON OF FLAVOUR

The project

We reimagined Ponti’s social strategy for 2025: a new image and a new tone of voice, for an always-on storytelling approach that highlights what the vinegar of Italians has represented for over 230 years.

Client

PONTI

Project

Digital

Actions

Social Campaign

On air

2025

THE PONTI UNIVERSE AT 360°

Showcasing the full range and more

An editorial plan built on a structured narrative, giving visibility to the different product lines, engaging with recipes and contests, and inviting the audience to discover behind-the-scenes details from Ponti’s world, from production to sustainability.

A NEW LOOK & FEEL

Every detail conveys the brand’s quality

We redesigned the graphic treatment to create a consistent brand narrative that can express both elegance and authority. At the same time, we redefined the verbal style, adopting a professional yet warm and engaging tone of voice for consumers.

WANT TO BRING YOUR PROJECTS TO LIFE?

Text us. We’ll bring your ideas to life!

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