PONTI

MELAGOLD

DRINK

DIFFERENT

PONTI

MELAGOLD

DRINK

DIFFERENT

THE START OF A REVOLUTION

The project

Melagold is Ponti’s new organic apple cider vinegar - not just a condiment, but a daily wellness ritual. With the concept “Drink Different,” we positioned it as a revolutionary vinegar: the first one that’s actually enjoyable to drink. A multi-channel storytelling campaign blending the visual and narrative codes of the tech world with those of wellness, breaking the boundaries of the category and creating a whole new imaginary.

Client

PONTI

Project

Integrated Project

Actions

Brand Activation
Social Campaign
Influencer Activation

Consumer promo

On air

2025

SOCIAL & INFLUENCERS

A campaign unveiling new ways to use vinegar

Melagold’s revolution came to life on social media through a variety of content designed to showcase its benefits and new usage occasions, expressed with a clean, minimal visual language. In parallel, we activated three creators who naturally integrated Melagold into their daily routines, embodying the #DrinkDifferent philosophy from three perspectives: cooking, fitness, and self-care.

TAKING VINEGAR TO THE STREETS

From events to in-store experiences

To turn Melagold into a true wellness ritual, we brought it into the real world with a hands-on brand activation. We took part in the MyPersonalTrainer Days, where the product was sampled through specially crafted drinks, designed to enhance its taste and functional benefits.

In-store, we reinforced the campaign with impactful displays both in and out of category, and a dedicated consumer contest designed to drive engagement and trial.

WANT TO BRING YOUR PROJECTS TO LIFE?

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