PLASMON

PLASMON

THE FLAVOUR OF GROWING TOGETHER

A distinctive image to communicate the new positioning

We devised a new packaging architecture capable of clearly describing all product categories, in full consistency with the brand identity and its founding values: quality, transparency and safety.

Client

Plasmon

Project

Brand Design

Actions

Visual Identity

On air

2017

A STORY THAT STARTS FROM THE PACK

Naturalness, authenticity, simplicity

The new visual identity worked on the natural fusion between Plasmon and Oasi nella Crescita, the program that guarantees complete traceability "from field to jar". The leading purpose has been fulfill the promise of authenticity and genuinity of the products. Such characteristics are granted once products are generetad using selected raw materials and a transparent production process. The result is a visual storytelling that tells all the authenticity and credibility of the brand.

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