LEMONSODA

LIMITED EDITION

LEMONSODA

LIMITED EDITION

90 YEARS OF ITALIAN SUMMER TO RELIVE IN A SIP

The project

To celebrate Lemonsoda's 90th anniversary, we launched a limited edition collection featuring six unique illustrated cans.
Each design allows consumers to dive into the brand's most iconic summers.
To further enhance the collection's visibility, we also developed a dedicated landing page.

Client

Lemonsoda

Project

Integrated Project

Actions

Brand Design
Digital, Ai

On air

2024

AN ICONIC LIMITED EDITION

Six different decades, six collectible cans.

From the era of swing to the elegance of la dolce vita, from the legendary juke-box to the freedom of flower power, through the innovative ghetto blaster, to the explosion of pop culture: these are the moments illustrated on the six cans of the limited edition. An exclusive collection that tells Lemonsoda's summer story through images.

A CAN IS ALL IT TAKES TO TRAVEL THROUGH TIME

AI transforms consumers into the main characters

Six cans, six decades, six emotions to relive: the new limited edition offers an exclusive and immersive experience, made possible through the power of artificial intelligence.
By scanning the QR code on the back of pack, the consumers can immerge themselves into the summer vibes of past decades, creating an amazing journey to share on social media.

WANT TO BRING YOUR PROJECTS TO LIFE?

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