LA
DROGHERIA
1880
LA
DROGHERIA
1880
A digital identity guided by taste, style and elegance to spread the premiumness of the brand also online.
Digital
Social Strategy
Social Management
Photo and Video Shooting
Digital Campaign
UX experience
SEO
Graphic Design
We enhanced the website experience through a clear and linear UX and identified the contents starting from the on and offsite SEO insights. Spices, consumption occasions and recipes: these are the cornerstones of a story that also saw us work on text and photographs, to create a place where users can rediscover all the experience and passion of La Drogheria 1880.
With an original and transversal approach, we transformed the Instagram channel @ ladrogheria1880 into a series of large tables that, from month to month, are dressed up with new dishes made with La Drogheria herbs and spices. A story that is built and changes over time, enriched with advice, insights and curiosities in different formats, to seduce and inspire the community of food lovers, with whom the brand has a daily conversation thanks to our social media management.
Through display campaigns and ad hoc projects dedicated to trade, we promoted the brand through awareness traffic-driven objectives, always keeping the focus on product innovations.
