Kraft

Kraft

EASTER EN FAMILLE… DISHES FROM THE HEART

The project

Easter 2021 was far from ideal: no out-of-town trips, now replaced by curfew, dining with limited participants, relatives and friends far away because they reside in different regions or municipalities.
With Kraft, which families have always used for convivial occasions around the table, we wanted to make Easter a special even if spent at home, inviting consumers to rediscover the taste of authentic moments enjoyed together.​​

Client

Kraft

Project

Brand activation

Actions

Consumer promo

On air

2021

A SPECIAL TABLE GAME​

An activation to rediscover the taste of moments enjoyed together

The promo conceived for Kraft offered what we have called a 'table game': a set of cards with fun questions to answer, to spend pleasant moments together and create new memories to share after lunches and dinners with the family. ​

To support this activity, we created store materials and a social campaign, which replicated our online 'table' game through engagement contents and the involvement of influencer parents.​

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