KELLOGG’S
SPECIAL K

KELLOGG’S
SPECIAL K

AN INIMITABLE INTEGRATED CAMPAIGN

We recounted the inimitable goodness of the Special K range through the integrated communication campaign Un buongiorno Inimitabile, which activated digital, radio and offline touchpoints to describe the genuineness and taste of the ingredients, ideal for starting the day with the right energy.

Client

Kellogg’s​

Project

Integrated
Communication​

Actions

Branded Content
Influencer
Marketing
Social
On Field Activation​

On air

2020

IL PARTNER GIUSTO AL MOMENTO GIUSTO​

Thanks to a partnership with RDS, we communicated the positioning of Special K cereals for breakfast in an original way, through an on-air and online morning schedule of quotes and commercials, which featured the speaker Francesca Manzini and her funny imitations.

L’AMPLIFICAZIONE ON E OFFLINE​

Abbiamo portato il buongiorno inimitabile di Special K anche sui social, grazie a un’attività di influencer marketing che ha coinvolto alcune delle voci iconiche di RDS, e sul territorio, con un sampling a Milano e Roma che ha distribuito più di 10.000 barrette per promuovere il consumo on the go del prodotto.

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