KELLOGG’S
SPECIAL K
KELLOGG’S
SPECIAL K
We recounted the inimitable goodness of the Special K range through the integrated communication campaign Un buongiorno Inimitabile, which activated digital, radio and offline touchpoints to describe the genuineness and taste of the ingredients, ideal for starting the day with the right energy.
Integrated
Communication
Branded Content
Influencer
Marketing
Social
On Field Activation
Thanks to a partnership with RDS, we communicated the positioning of Special K cereals for breakfast in an original way, through an on-air and online morning schedule of quotes and commercials, which featured the speaker Francesca Manzini and her funny imitations.
We brought Special K's inimitable good morning also on social networks, thanks to an influencer marketing activation that involved some iconic RDS voices, and on the territory, with a sampling in Milan and Rome that distributed more than 10,000 bars to promote on-the-go product consumption.
