HARIBO
LA RICETTA
DELLA
FELICITÀ
HARIBO
LA RICETTA
DELLA
FELICITÀ
An integrated communication project, which involved point of sale and digital, with the aim of spreading lightheartedness even in a difficult period such as that of the lockdown.
Integrated
Communication
Digital Campaign
Social Management
Consumer promo
We developed a consumer promotion with prizes that interpret the promise made by the brand: rediscovering the lightheartedness and joy of when you were a child. The competition was supported by in-store communication, a dedicated website and social content.
In the order to spread the Haribo values online as well as well as communicate the promotion in progress, we challenged some influencers and their followers to compile their recipe for happiness and share it with friends through the hashtag #laricettadellafelicita.
