HARIBO
LA RICETTA
DELLA
FELICITÀ

HARIBO
LA RICETTA
DELLA
FELICITÀ

THE RECIPE FOR HAPPINESS

From the store to social pages, joy is everywhere!

An integrated communication project, which involved point of sale and digital, with the aim of spreading lightheartedness even in a difficult period such as that of the lockdown.

Client

Haribo

Project

Integrated
Communication

Actions

Digital Campaign
Social Management
Consumer promo

On air

2020

THE COMPETITION

So long stress, welcome joy.

We developed a consumer promotion with prizes that interpret the promise made by the brand: rediscovering the lightheartedness and joy of when you were a child.
The competition was supported by in-store communication, a dedicated website and social content.

THE SOCIAL CHALLENGE

What's your recipe for happiness?

In order to spread the Haribo values online as well as communicate the promotion in progress, we challenged some influencers and their followers to compile their recipe for happiness and share it with friends through the hashtag #laricettadellafelicita.

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