HARIBO
LA RICETTA
DELLA
FELICITÀ

HARIBO
LA RICETTA
DELLA
FELICITÀ

THE RECIPE FOR HAPPINESS

From the store to social pages, joy is everywhere!

An integrated communication project, which involved point of sale and digital, with the aim of spreading lightheartedness even in a difficult period such as that of the lockdown.

Client

Haribo

Project

Integrated
Communication

Actions

Digital Campaign
Social Management
Consumer promo

On air

2020

THE COMPETITION

So long stress, welcome joy.

We developed a consumer promotion with prizes that interpret the promise made by the brand: rediscovering the lightheartedness and joy of when you were a child.
The competition was supported by in-store communication, a dedicated website and social content.

THE SOCIAL CHALLENGE

Qual è la tua ricetta della felicità?

Per diffondere i valori di Haribo anche online e comunicare la promo in corso, abbiamo sfidato alcuni influencer e i loro follower a compilare la loro ricetta della felicità e a condividerla con gli amici attraverso l’hashtag #laricettadellafelicita.

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