GIOCA CON
MILKA

GIOCA CON
MILKA

TWO ICONIC BRANDS IN A MULTICHANNEL ACTIVATION

The sweet taste of Milka chocolate meets the world of Playmobil

We studied the creative concept and communication materials of the “Gioca con Milka” competition which saw the collaboration between the historic chocolate brand and Playmobil. At the center, the concept of tenderness that unites the two brands, expressed in a multi-channel online and offline promotional activity.

Client

Milka

Project

Brand Activation

Actions

Consumer Promo

On air

2020

TENDERNESS ACCORDING TO MILKA AND PLAYMOBIL

L’attivazione

La tenerezza del cioccolato Milka ha incontrato il mondo Playmobil, in una promo activation che ha messo in palio kit Playmobil con personaggi in edizione limitata. A sostegno dell’attività, abbiamo sviluppato materiali di visibilità per il punto vendita, flash on pack, contenuti digital, sito e codino dello spot tv.

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