FRATELLI MANTOVA

SPOT TV

FRATELLI MANTOVA

SPOT TV

A NEW PERSPECTIVE ON EVO OIL

The project

Communicating the quality of a spray oil isn’t easy—especially in a market where the traditional glass bottle is still perceived as the best.
For Fratelli Mantova, a historic brand in Italian EVO oil, we embraced the challenge of overturning that perception, positioning the spray as the more practical, modern, and premium choice.

Client

FRATELLI MANTOVA

Project

DIGITAL

Actions

Spot TV/Social

On air

2025

SPRAY VS BOTTLE

Uno spot che fa cadere i pregiudizi sull’olio. E non solo

In just 15 seconds, we staged a direct comparison between the two formats—side by side on the same table—through a story built on simplicity and irony. Shot in stop motion, with fully handcrafted cardboard sets, an essential voiceover, and minimal sound design, the spot highlights all the key advantages of the spray format. A visual duel in which only one remains standing. And it’s not the bottle.

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