Fonzies
& Nintendo
Fonzies
& Nintendo
To support the sell out and actively involve Millennials, our target, we developed a real gamer activity! How? With a co-marketing that brings together two brands in perfect harmony: Fonzies & Nintendo!
Activation on field
Consumer Promo
'Do you accept the Challenge?' is the creative concept that we expressed in a promotion conveyed on the packaging, exemplified by an event that involved three cities, all seats of important Italian universities, and a supporting digital campaign.
In the stores participating in the initiative and on digital channels, we challenged consumers to show us their irreverent side with a photo and try to win one Nintendo Switch® console and two games every week. In Rome, Bari and Milan, we involved university students by asking them to challenge each other with the Nintendo Switch®, to win the title of 'Most irreverent university in Italy'.
