COCA-COLA
FACE OF THE CITY

COCA-COLA
FACE OF THE CITY

COCA-COLA FACE OF THE CITY

Il gusto che unisce le città

In order to present the limited edition of Coca Cola, curated by illustrator Noma Bar, we created a full activation strategy through immersive online and offline initiatives. Milan, Rome and Naples are the cities in which the public was involved in an exhibition-meets-experiential path from the new Coca Cola bottles in maxi format, becoming an active part of the installation.

Client

Coca-Cola

Project

Integrated
Communication

Actions

Brand Strategy
Packaging
Digital Campaign
Social Strategy
Social Management
Graphic Design

On air

2019

IMMERSED IN A
COCA-COLA WORLD

Project

A totem placed at the beginning of the path welcomed the public introducing the open-air exhibition. The perfect opportunity to savor a sample of Coca-Cola Zero while waiting to take part in the event.

INFLUENCER MARKETING & COMMUNITY MANAGEMENT

Social

The live event in three phases was recounted on social networks through an integrated strategy that involved influencers and institutions who received two presentation couvettes. Thanks to the appeal of limited edition products, users supported offline initiatives by producing stories, photos and videos. The community interacted with the 6 characters of the illustrations via chat on the dedicated website, while a contest offered iconic Coca-Cola products every day.

LIMITED EDITION
IN A CLICK

The Limited Edition lands on Amazon

All the brand's initiatives were disseminated through an online advertising campaign on Amazon and other e-commerce sites, on which users were able to book the complete collection of limited edition bottles in a real race to the last click.

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