CADEMARTORI

CADEMARTORI

A RESTYLING THAT ENHANCES PREMIUM STATUS

Tradition and savoir-faire in a new graphic format

To reposition the product with a more premium image for consumers, we came up with a new packaging system in the Taleggio Cademartori product range that enhances its most distinctive attributes: quality, tradition and savoir-faire.

Client

Galbani​

Project

Brand Design

Actions

Visual Identity

On air

2021

QUALITY RECOGNISABLE FROM THE PACKAGING​

At the centre of the story, a claim that made the history of the brand​

Starting from the brand's historic claim, 'Cademartori of course', we highlighted the long-standing expertise and uniqueness of the Cademartori production method. We emphasised an extended maturation in caves, which has become a central element of the visual storytelling on the packaging. ​ We completed the restyling with a detailed study of the colour code for the product to be sold by the slice at the counter, now aligned with the pre-packaged product.​

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