Bonduelle

Zero

Bonduelle

Zero

ENHANCING SUSTAINABLE INNOVATION

The project

Bonduelle ZERO is the new range dedicated to Pesticide Residue Free products, launched to meet the objectives of the "Bonduelle engagement" program, with which the company works towards a sustainable agriculture model. For the first 3 salad references that make up the line, we have designed a graphic system able to enhance the innovative elements of the product and stand out in the eyes of the consumer.

Client

Bonduelle

Project

Brand Design

Actions

Visual Identity

On air

2022

CLARITY AND TRANSPARENCY

An image that reflects the values of the brand

Minimal design, the choice of natural colors, the clarity of messages and the wide visibility left to in-depth contents are the key elements on the packaging with which we wanted to express both the naturalness of the product and the communicative transparency of the brand and its commitment towards sustainability.

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