AMARO
LUCANO
2024

AMARO
LUCANO
2024

SPARK NEW INTEREST

The project

For 2024, Amaro Lucano has chosen us to develop their Christmas-themed consumer promotion, continuing a collaboration that has been ongoing since 2018. This year, the goal was to engage Millennials with a promotion designed to boost purchases and ensure greater visibility through extra displays. The solution? A partnership with one of the most popular players of the moment: Insulti Luminosi.

Client

Amaro Lucano

Project

Brand Activation

Actions

Consumer Promo

On air

2024

TAILOR MADE CREATIVITY

A partnership that meets the tastes of the audience

Insulti Luminosi proved to be the perfect partner, not only for sharing Amaro Lucano’s lighthearted and ironic style but also for offering the opportunity to unleash creativity and showcase the personalities of consumers: up for grabs every week was a customizable LED sign. The initiative was also supported on social media, with a series of posts published on the partner's profile.

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