Coca-Cola
e-commerce
Coca-Cola
e-commerce
We have designed a communication system to support the sale of Coca-Cola brands on the main e-commerce channels: from Amazon to large-scale retail, from the official store to food delivery platforms, up to partner and retailer sites.
Digital
E-commerce
We have recounted the products of the different Group brands with a unique, cross-cutting approach which, starting from the individual characteristics, puts the focus of the narrative on different moments of consumption, with a tone of voice and visual style designed specifically for each target and product.
To ensure that online is not simply another sales channel, but an important moment in the relationship with the consumer, a specific communication has been created for each touchpoint, display, product card and shop-in-shop to enhance the peculiarities of the medium and the message.
