We produced a green-screen shoot that allowed us to bring Federica Brignone everywhere: into in-store materials, social content, and OOH placements across the most famous Italian ski destinations, including Cervinia, Canazei, Gressoney, Alleghe, Bardonecchia, and Madesimo. A widespread presence that maximized the contest’s visibility and strongly reinforced Milka’s association with the world of skiing, while maintaining a tone of voice that balanced the brand’s tenderness with the athlete’s determination.