BONDUELLE
PACK
RESTYLING
BONDUELLE
PACK
RESTYLING
Bonduelle launched a major global rebranding with a clear goal: to establish itself as a one-brand entity capable of reflecting its values of sustainability, well-being, innovation, and accessibility - bringing all product categories together under a single voice. For the Italian market, the packaging restyling bears our signature.
BRAND DESIGN
Visual Identity
Packaging Design
System Grafico
We created a graphic system that connects and harmonizes the different product lines while celebrating their uniqueness. Bonduelle’s new packs convey a brand identity that is distinctive, modern, and fully aligned with the values of naturalness and sustainability. From fresh produce to frozen foods, canned goods to ready meals, all product lines now speak with one clear, recognizable voice - while continuing to express the unique character of each.
Inspired by the concept at the heart of the brand – more natural, more sustainable – we developed a multisensory visual language that is clean and contemporary. The color palette draws from natural tones, while graphic details reference iconic elements from the new logo. The system is simple and inclusive, featuring essential icons and typographic design crafted for maximum readability. Every detail contributes to making the packs instantly recognizable and consistent with the brand’s values.
