FONZIES 

LIMITED

EDITION

FONZIES 

LIMITED

EDITION

LIMITED EDITIONS WITH A UNIQUE FLAVOR

The project

Since 2021, we have been working with Fonzies to create its limited editions. We have taken a strategic approach to naming and visual identity, balancing the brand’s iconic elements with the distinctive features of each special edition. An integrated approach also in instore and online communication materials.

Client

FONZIES

Project

Brand Design 

Actions

Visual Identity

On air

Since 2021

IF YOU DON’T CHEER, YOU ONLY ENJOY HALF

Limited Editions dedicated to the world of sports

In 2021 and 2024, the Fonzies Limited Editions celebrated the Italian National Football Team — which the brand officially sponsors — with a visual identity that enhances the Azzurri colors and puts fans at the center of the scene, making them the stars of the packaging. In 2023, the partnership with the sports world continued with the “Bomber Edition,” created for the Bobo Summer Cup.

SPECIAL FLAVORS TO CELEBRATE

When Fonzies changes its flavor, but not its identity

Limited Editions such as Lime & Coconut (Halloween 2021) and Peanuts (2024) were launched through strongly themed narratives: the Loco Edition, inspired by the Día de los Muertos, and the American Edition, evoking star-and-stripes imagery. Two distinct storytelling styles, yet always consistent with Fonzies’ unmistakable character.

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