NESQUIK
INVASIONI DI GUSTO

NESQUIK
INVASIONI DI GUSTO

THE RELAUNCH THAT WON OVER KIDS AND ADULTS

The project

A year and a half after their launch, Nesquik cookies returned with a brand-new recipe - crumblier, chocolatier, and even more irresistible. But in a crowded market, being delicious isn’t enough. So, we took them off the shelves and into the streets. Invasioni di gusto (Taste Invasions) is the concept we created to let everyone try the new product, delivering flavor with the same playful spirit that has always defined the brand.

Client

Nesquik

Project

Brand Activation

Actions

On-Field Activation
Sampling & Gadget Distribution
Landing Page
Social Media Campaign

On air

2025

A TRAVELING TOUR FROM NORTH TO SOUTH

Ever seen breakfast roll in on a giant cup?

Together with Nesquik, we brought flavor to the streets of six Italian cities: Milan, Naples, Turin, Bari, Bologna, and Ferrara. Fifteen days riding branded cargo bikes packed with cookies, engaging kids and adults in a one-of-a-kind experience. Leading the way was the iconic mascot Quicky - winning hearts and inviting everyone to dunk a huge Nesquik cookie into a giant cup to win fun prizes!

FROM CITY STREETS TO SOCIAL FEEDS: FLAVOR WAS EVERYWHERE

Real-life experience, digital impact

The campaign continued online with a dedicated landing page and a series of geo-targeted social content - both static and video - tailored to each tour stop and designed to drive participation. Meanwhile, 200 promo boxes were sent out as free seedings to influencers and journalists across Italy. We handled the creative direction and design of the boxes to boost visibility and tell the story of the tour in a fresh, authentic way.

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