THE RELAUNCH THAT WON OVER KIDS AND ADULTS
A year and a half after their launch, Nesquik cookies returned with a brand-new recipe - crumblier, chocolatier, and even more irresistible. But in a crowded market, being delicious isn’t enough. So, we took them off the shelves and into the streets. Invasioni di gusto (Taste Invasions) is the concept we created to let everyone try the new product, delivering flavor with the same playful spirit that has always defined the brand.
Client
Nesquik
Project
Brand Activation
Actions
On-Field Activation
Sampling & Gadget Distribution
Landing Page
Social Media Campaign