SOCIAL

STRATEGY

A SOCIAL MEDIA STRATEGY THAT REFRESHES THE FEED

The project

For a break immersed in nature, you can fly to Switzerland or... follow the Facebook and Instagram pages of Ricola Italia. With the sharp irony that distinguishes the brand, since 2022 we have been telling the story of the products, its Swiss origins, and the values of authenticity and sustainability that characterize Ricola, with the aim of strengthening the brand's uniqueness and increasing the connection with the community.

Client

Ricola

Project

Digital

Actions

Social Strategy
Social Management
Digital Campaign
Influencer marketing

On air

From 2022

AN INCREASINGLY ENGAGED COMMUNITY

When content becomes conversation

Over time, we enriched the editorial plan with new content formats and recurring features designed to bring rhythm, variety and freshness to the brand’s social presence. A narrative built post after post, encouraging the community to engage more and more naturally through comments, interactions and conversations that organically developed around the brand’s channels. Tangible proof of an editorial strategy capable of genuinely connecting with people and fostering meaningful engagement.