OMINO
BIANCO
THE PERFECT MATCH
OMINO
BIANCO
THE PERFECT MATCH
“The Perfect Match” is the concept we created for the launch of Omino Bianco’s Idrocaps™, the only capsules on the market that combine detergent and additive in a single product. An initiative to celebrate the new range and, at the same time, all the perfect combinations between people that lead to extraordinary outcomes.
Integrated Project
Brand Activation
Social Campaign
Influencer Activation
Among the activities planned were the "selfie station" and the washing machine game, which entertained attendees by challenging them to toss caps into a fake washing machine. This simulated product use and gave participants a chance to win personalized t-shirts, as well as discount vouchers and product samples.
A video strategy was developed on social media to raise awareness about the initiative, featuring branded content and involving four influencers. Additionally, various communities and media outlets were invited to the event to document the initiative and the product launch.
