IN-STORE

PROMOTION

IN-STORE

PROMOTION

MR.DAY TURNS 40 AND UNLOCKS A NEW LEVEL

The idea that worked

In gaming, milestones aren't measured in years, but in level-ups. So why not speak the language of gaming to celebrate Mr.Day's 40th anniversary, a brand that has made gaming a key part of its identity? With one clear mission — to engage Gen Z and Gen Alpha — we created “LEVEL 40 UNLOCKED”: an in-store promotion that brings gaming culture into supermarket aisles, turning an everyday shopping trip into a chance to play and win.

Client

Mr.Day

Project

Consumer Promo

Actions

Concept 
In-store Promotion 
Consumer Engagement

On air

LEVEL 40 UNLOCKED: TWO ROUNDS, ONE EPIC CHALLENGE

Two promotional seasons, epic prizes for true gamers

An in-store promotion designed to win over gamers? Challenge accepted! For Mr.Day, we turned the classic “buy and win” promotion into a fully gamified experience, creating two contests tailored to the gaming community, with prizes inspired by their passions and mechanics designed to drive active participation.

NEW DONUTS UNLOCK BONUS MODE

A delicious new launch doubles the chances of winning

To support the launch of the new Mr.Day Donuts, we turned them into a real power-up for the second promotional season. Buying them doubled shoppers' chances of winning the grand prize: a trip to Orlando. A bonus that put the new product in the spotlight and gave shoppers one more reason to add it to their carts.

WANT TO BRING YOUR PROJECTS TO LIFE?

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