FASHION

REBRANDING

FASHION

REBRANDING

THE REBRANDING OF A SOCCER ICON IN THE WORLD OF FASHION

The idea that worked

To relaunch the clothing brand created by former Ballon d’Or winner Luis Figo in the premium menswear market, we developed a new visual identity and narrative capable of distancing it from its founder’s on-the-pitch history and making it representative of his current lifestyle: that of a man who balances work, travel, sports, and leisure without compromising his personality or sacrificing elegance.

Client

LF Luis Figo

Project

Integrated Project 

Brand Design 

Digital

Actions

Strategy 

Brand Identity 

Shooting  

Social Media

On air

BUILDING THE NEW POSITIONING

A new, more distinctive and proprietary identity

Using our proprietary S.P.O.T. method—Search, Position, Outline, Tell—we developed a process involving qualitative and quantitative researches, workshops with Luis Figo and his team, strategic development and definition of the brand’s distinctive elements. The strategic approach took shape in the logo redesign and a more minimalist, premium, and versatile brand identity. A visual language designed to make LF Luis Figo more contemporary and consistent across all touchpoints: the collection, the campaign, e-commerce, and social media.

THE LAUNCH CAMPAIGN

An unusual perspective on the world of Fashion

For the first collection of this new chapter, “In-Between,” we conceived and produced a photo and video shooting that translates the new positioning into an alternative way of telling a fashion brand’s story. The concept showcases a wardrobe designed to accompany the LF Luis Figo man through various contexts—work, travel, sports, and leisure—while maintaining consistency in style, presence, and elegance.

WANT TO BRING YOUR PROJECTS TO LIFE?

Text us. We’ll bring your ideas to life!

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