LINEA
ROBIOLA OSELLA
VISUAL IDENTITY

LINEA
ROBIOLA OSELLA
VISUAL IDENTITY

DISTINCTIVENESS AND MODERNITY

The project

A strategic restyling for the Robiola and Linea Osella ranges focused on a modern and essential design to deal with increasing shelf competition. The relaunch of both brands ensured an autonomous and distinctive identity, with Fattorie Osella standing as a guarantee of quality and authenticity. For Linea, perceived as a privative product, food appeal was enhanced to improve its perception of freshness and lightness.

Client

Osella

Project

Brand Design

Actions

Visual Identity

On air

2025

ENHANCED CLARITY AND SIMPLICITY

A more minimal style to enhance messages and products

The agency developed a modern and contemporary graphic design while preserving brand recognition. The packaging was simplified by removing unnecessary elements and reorganizing messages for clearer communication. The graphic landscape was updated, and the logo was enhanced through targeted restyling, removing outdated details. Custom photos were taken for Linea to highlight the product's freshness with appealing pairings, thereby softening any perception of a restrictive product.

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