RICOLA
SOCIAL
STRATEGY

RICOLA
SOCIAL
STRATEGY

A SOCIAL STRATEGY THAT REFRESHES THE FEED

The project

For a break immersed in nature, you can fly to Switzerland or... follow the Facebook and Instagram pages of Ricola Italia. With the sharp irony that distinguishes the brand, since 2022 we have been telling the story of the products, its Swiss origins, and the values of authenticity and sustainability that characterize Ricola, with the aim of strengthening the brand's uniqueness and increasing the connection with the community.

Client

Ricola

Project

Digital

Actions

Social Strategy
Social Management
Digital Campaign
Influencer marketing

On air

From 2022

OBJECTIVE: STAND OUT FROM THE COMPETITION

An editorial plan that combines content and performance

We have developed a series of editorial contents to tell all the elements that make Ricola unique and original from the competition, using the most popular storytelling formats on social media to keep the target audience engaged. A mix of content capable of performing well also in terms of media investments, with the goal of maintaining a continuous presence throughout the year.

FROM THE TERRITORY TO SOCIAL MEDIA

Influencers to tell a unique event

In September, Ricola participated as a partner of Slow Food at the Terra Madre Salone Del Gusto: an event also attended by Ricola's master confectioner, who came from Switzerland to make sweets live in Italy for the first time. An opportunity to share one of the brand's "secrets" on social media too, thanks to the involvement of 4 influencers who have become true ambassadors of the authenticity and goodness of Ricola sweets.

WANT TO BRING YOUR PROJECTS TO LIFE?

Text us. We’ll bring your ideas to life!

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