OSELLA

MISSIONE
BONTÀ

OSELLA

MISSIONE
BONTÀ

AN AUTHENTIC DELICACY CLOSE TO ITALIAN’S HEART

The project

High quality standards of Osella products allowed them to be a constant presence in topical moments of Italian families at their table. To demonstrate once again its closeness to consumers, the brand asked us to implement a promotion offering either concrete support to Italian customers as well as describing the story of excellence of the cheeses and the entire supply chain.

Client

Mondelez

Project

Brand Activation

Actions

Consumer Promo

On air

2022

A MISSION THAT IS TWICE AS GOOD

The partnership with Fondazione Francesca Rava

With Missione Bontà we have created a competition with a twofold goal. Not only consumers can win amazing prizes, but each purchase will also generate a donation to the non-profit organisation Fondazione Rava. A tangible action providing real aid to families struggling with basic needs. To support the project, we created a landing page and POS materials, including stands, adhesive panels, and window decals.

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