Haribo

x Harry

Potter

Haribo

x Harry

Potter

THE MAGIC OF TWO LOVE BRANDS COMING TOGETHER

The project

To maximise the communication potential of the limited edition Haribo x Harry Potter, we organised an event to engage the public and let them experience the magic of both brands firsthand.

Client

Haribo

Project

Integrated Project

Actions

Brand Activation

Social Campaign

Influencer Activation

On air

2025

A CORNER OF HOGWARTS IN THE HEART OF MILAN

Full customization of a newsstand

We transformed the Darsena newsstand into a magical place, decorating it with graphics inspired by the Hogwarts universe and the iconic Haribo candies.

AN EVENT WITH A MAGICAL ATMOSPHERE

When engagement goes beyond simple trial

Visitors purchased more than 2.500 packs of the limited edition and took 1.200 souvenir photos wearing iconic props from the saga, such as the Sorting Hat or a Hedwig plush. There were also gadgets: over 3.000 personalized pins created live with visitors’ names.

FROM LOCAL TO ONLINE

Fairytale results

To boost visibility for the Limited Edition and the event, we developed a dedicated editorial plan for Haribo’s social channels and involved more than 30 influencers. The result? 9 million people reached and 1.000 new followers for Haribo’s Instagram page.

WANT TO BRING YOUR PROJECTS TO LIFE?

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