GRENADE

BOOTCAMP

GRENADE

BOOTCAMP

MORE THAN A STAND, A REAL TRAINING GROUND

The project

For its presence at Rimini Wellness 2025, Grenade was looking for a high-impact idea to stand out and unleash its energy to fitness enthusiasts. The goal was to create an activation that combined engagement, product sampling, and physical performance. Our answer? Not just a stand - but a full-fledged military-style bootcamp.

Client

GRENADE

Project

BRAND ACTIVATION

Actions

On-field Activation Exhibition Stand Design Sampling & Giveaways

On air

2025

WHEN A BRAND MAKES YOU SWEAT

A trade show space turned into a high-engagement experience

Inspired by the brand’s military heritage, we designed an obstacle course featuring four physical challenges, with the support of two fitness influencers. Thousands of people took part, pushed their limits, had fun. And yes, they broke a sweat. An intense challenge, but also a massive success: 1,000 circuits completed, 20,000 bars sampled, 5,000 giveaways distributed, and 130,000 total attendees.

WANT TO BRING YOUR PROJECTS TO LIFE?

Text us. We’ll bring your ideas to life!

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