Galbani

Santa Lucia

Galbani

Santa Lucia

A NEW IMAGE FOR AN ICON OF ITALIAN TASTE

The Project

For the launch of the new two-pack bag, we designed the visual identity of the Galbani Santa Lucia buffalo milk mozzarella. A design conceived to convey the premium status and quality of the product. It also conveys the many ways in which we can use mozzarella in the kitchen to make it stand out on the shelf thanks to its versatility.

Client

Galbani

Project

Brand Design

Actions

Visual Identity

On air

2021

A MOUTH-WATERING PACKAGING THAT INSPIRES

Sophisticated pairings to suggest creative uses of the product

La nuova veste grafica ha valorizzato infatti l’uso del prodotto nella ricettazione, proponendo interessanti abbinamenti, gustosi e ricercati. In coerenza con il packaging system Galbani, inoltre, abbiamo reinterpretato l’elemento del tovagliato con un codice colore premium e differenziante rispetto all’attuale range di mozzarelle Santa Lucia, e reso ben visibili formato e origine italiana del latte di bufala.

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