Galbani

Santa Lucia

Galbani

Santa Lucia

A NEW IMAGE FOR AN ICON OF ITALIAN TASTE

The project

For the launch of the new two-pack bag, we designed the visual identity of the Galbani Santa Lucia buffalo milk mozzarella. A design conceived to convey the premium status and quality of the product. It also conveys the many ways in which we can use mozzarella in the kitchen to make it stand out on the shelf thanks to its versatility.

Client

Galbani

Project

Brand Design

Actions

Visual Identity

On air

2021

A MOUTH-WATERING PACKAGING THAT INSPIRES

Sophisticated pairings to suggest creative uses of the product

Indeed, the new graphic image has enhanced the use of the product in recipes, offering interesting, tasty and refined combinations. In line with the Galbani packaging system, we reinterpreted the tablecloth element with a premium and differentiating colour code compared to the current range of Santa Lucia mozzarella and made the format and Italian origin buffalo milk stand out.

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