FONZIES
LIMITED
EDITION
FONZIES
LIMITED
EDITION
To celebrate the sponsorship connecting Fonzies to the FIGC, we dressed up the entire line of products in the team colours with a limited-edition packaging inspired by the National Team jersey and dedicated to all those who cheer for Italy at Euro2020.
Brand Design
Limited Edition
In addition to reproducing the iconic texture of the official uniforms in the background, the 100-gram pack has been customised with the 200 most popular male and female names in Italy: a pack for every name, but everyone together for Italy. Because, as the TV commercial featuring the limited edition says, "Everyone not cheering on the National Team is only having half the fun".
In order to bring the excitement of the European Championships to the sales points, we designed visibility islands and materials describing the project and the consumer promo, which includes giving away a National Team jersey every hour.
